Meet Alexandra Avgitidis and Melpo Theodorou, a dynamic duo whose friendship spans over three remarkable decades, forming the  cornerstone of their formidable partnership With an unwavering passion for creativity and an unquenchable thirst for innovation, they bring a touch of magic to everything they do.

“a dynamic duo whose friendship spans over three remarkable decades.”

As creative visionaries, they provided steadfast guidance throughout the group’s evolutionary journey, contributing their genius to the birth of the iconic tashas Classic and Inspired menus, a collaborative feat achieved alongside Natasha Sideris and Executive Chef Jill.

But their expertise extends beyond the realm of hospitality. Alexandra and Melpo are architects of brands, crafting identities that resonate with audiences on a profound level. They don’t just create brands; they breathe life into them, infusing each with a unique blend of creativity and innovation.

Their approach is holistic, weaving the essence of each brand into the fabric of everyday life, creating not just visuals but lifestyles.

Their wealth of experience in brand design and creative direction is their foundation. Yet, it’s their relentless pursuit of the extraordinary, their innovative spirit, and their ability to harness the pulse of contemporary culture that set them apart.

“We champion the belief that creative genius lies in the unexpected. Every word, emotion, and fleeting moment is a catalyst for inspiration. Our work is a testament to this philosophy, blending inspiration from diverse realms into a harmonious symphony of design and strategy”.

For Alexandra Avgitidis and Melpo Theodorou, the essence of their craft lies in their ability to transform concepts into captivating narratives, and ideas into immersive experiences. They are architects of lifestyle brands that transcend the ordinary, leaving an indelible mark on the hearts and minds of those who encounter them.

Join us on this journey of creative exploration, where every project is an adventure, every brand a story waiting to be told.”

All that I have to do is Think it, Dream it, Expect it and Accept it. - Po 2021


1. Branding

Elevating Identity to Artistry

At A.M STUDIO, we don't just create brands; we craft captivating narratives that resonate with your audience on a profound level. Our approach to branding is a seamless blend of art and strategy, where every detail is meticulously curated to breathe life into your brand. We believe that a brand is more than just a logo; it's an experience, an emotion, a story waiting to be told. With our innovative touch, we transform concepts into iconic brands that stand the test of time. 

2. Creative

Unleashing the Power of Imagination

Creativity is the lifeblood of A.M STUDIO. We are firm believers in the boundless possibilities that lie within the realm of imagination. Our creative process knows no bounds, drawing inspiration from the world around us and the kaleidoscope of human experiences. We take inspiration from everything and everyone, from words that stir the soul to fleeting moments that spark innovation. When you partner with us, you're tapping into a wellspring of creativity that knows how to turn ideas into immersive, awe-inspiring realities.

3. Strategy

Guiding Visions to Success

Strategy is the compass that guides creativity, and at A.M STUDIO, we excel in charting the course to success. Our strategic approach is grounded in deep market insights and a keen understanding of contemporary culture. We don't just follow trends; we set them. Whether it's entering new markets, rebranding, or launching a groundbreaking campaign, our strategic prowess ensures that your brand is always at the forefront of innovation. We take your vision and, with meticulous planning, turn it into a strategic masterpiece that yields tangible results.


Discovery Conversation

Instead of diving straight into business, we start with a discovery conversation. We listen intently to our clients' goals, aspirations, and challenges. Our aim is to build a genuine relationship founded on trust and understanding.

Creative Insights

We share creative insights and ideas even during this initial phase. This demonstrates our commitment to the client's success and showcases our innovative approach right from the start.

Collaborative Ideation

Instead of simply requesting a brief, we engage in collaborative ideation sessions with the client. We work together to define the project's scope, objectives, and key deliverables. This process ensures that both parties are aligned in their vision.

Transparent Proposal

Our proposals are detailed and transparent. We provide a breakdown of costs, timelines, and the creative process involved. Clients have a clear understanding of what to expect and how we plan to achieve their goals.

Flexible Pricing Options

We offer flexible billing structures tailored to the client's needs. Whether it's a one-time project fee or retainer-based billing we work with the client to find a pricing model that aligns with their budget and objectives.